The ALS #IceBucketChallenge: To quote Guardians of the Galaxy, it's time "to give a sh*t."
“Building awareness.” The term can mean many things. When it comes to the ALS #IceBucketChallenge, it can mean reaching people for the first time who don’t know what ALS or Lou Gehrig’s Disease is. Or educating everyone on just how devastating ALS is to the body. Or revealing that ALS…